How to choose the right ecommerce platform for your business

Whether you are starting 2017 with a new venture into the online retail world or if you are in search of a more suitable ecommerce platform than the one you use currently, we can help.

Having helped tonnes of businesses to create their perfect ecommerce solution we understand the steps to take and the questions to be answered before starting a project, so if you’re in the early stages of thinking about a new ecommerce website here are some key things to consider…

  1. What level of customisation do you require?

Would you be happy with an exact replica of someone else’s website or are you looking for something that will make you stand out from competitors?

The level of customisation that you require is one of the most important aspects to consider, as well as design elements there are also key features such as payment gateway integration and number of product uploads.

For customisation reasons, we would highly recommend both WooCommerce and Magento, both enable the user to add their own plugins and extensions to their site so they can decide their own key features and specification. As both the systems are also open source their code is readily available for an experienced developer to take and adapt into a website that meets your exact requirements.

  1. Consider what hosting you need for your website

Some ecommerce platforms such as Shopify offer a fully hosted solution, so you don’t have to worry about paying the price of a hosting bill. However, open source systems such as Magento don’t offer a hosting system which means that you have to source a hosting provider yourself.

The downside to having a fully hosted ecommerce solution is that if you do decide to move away from your provider they have control over your website which could mean difficulty in securing your files from your website.

The good news is that hosting can be relatively cheap when you source your own, for a small ecommerce site the fees won’t be much and you will have full control over your website.

  1. Migration needs to be smooth

It is likely that you already have an ecommerce website in place and are looking to migrate to a new software solution. One of the key things to consider is whether your existing website is compatible with your new ecommerce management system.

Be sure to check that you can download and upload your existing products without huge hassle, this will save you a lot of headache and time in the long-run.

If you are working with a specialist website development agency they will be able to help you with this process and advise on the best ways to ensure that all your products are added to your new website with ease.

  1. Make sure that the chosen platform can accept different payment methods

One key element of providing a good user experience is to provide a range of payment methods, this prevents the user from leaving your website without buying because you don’t offer their chosen payment method.

When researching ecommerce platforms, be sure to consider what payment methods can be used to prevent any issues later down the line.

Need some more advice on choosing an ecommerce platform for your business?

We are an experienced team of ecommerce website developers, specialising in Magento and WooCommerce. If you have any questions about which platform is right for you and how you can start the build of your website with a specialist agency contact our team on 01257 758078.