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Magento announce key developments to the platform
On 25th April 2018 Magento announced key advances to the platform’s checkout process and payment capabilities.
The leading ecommerce platform has made changes to the way in which payments are processed and shared new integration options with Amazon Pay, Klarna and Vertex to improve the user’s experience during checkout.
Magento announced the latest updates at their 8th annual Imagine conference where Dennis Koptiz, director of eCommerce commented:
“We are always on the lookout for innovative solutions to drive conversion rates. With Magento and Amazon Pay, we now have a powerful and flexible commerce solution coupled with a faster checkout experience. The integration with Amazon Pay has helped us expand our online business and capture more sales. Our customers appreciate how easy it is to log into our store and complete a purchase – it’s been a critical part of our online growth.”
What are the key changes?
The key takeaways from the announcement from Magento all surround the speed of the checkout process. The latest release offers integrations that create an improved checkout experience through more payment options that increase conversion rates and drive repeat custom.
For example, the new option to integrate Vertex and Magento Shipping aims to minimise basket abandonment as order total and shipping costs are updated during the checkout process – so no surprise costings that may result in the customer leaving the site before purchasing.
A new partnership with Amazon Pay also means that the user can automatically add their payment and shipping details from their Amazon account which expediates the purchasing process.
Another of the major changes is the integration with Klarna which enables users to pay for their products in instalments or with a credit option, which improves accessibility for many users and improves overall user journey and experience.
The new release also brings some updates that will help merchants to understand their customers behaviours such as enhanced business intelligence. Other key changes also include new cloud capabilities, performance initiatives (such as flash sales) and simplified deployment.
As one of the leading ecommerce platforms Magento is constantly updating and advancing their system to improve both user and merchant experience. With over 500 developments just in the last year, SVP of Product & Technology, Jason Woosley said:
“The average combined sales growth of our customers year-over-year has been more than 80 percent. With this new release, merchants will continue to streamline their checkout and payment processes and tap into the power of the Magento Commerce Cloud to support and simplify the management of their commerce sites.”
Would you like to know more about the new Magento changes?
If you are currently using the Magento platform or are interested in knowing more about how you could utilise the platform for a new ecommerce website we’d love to hear from you.
We specialise in all things Magento development, so you can feel confident that whatever your project – we can help.
To speak to a member of our team call 01257 758 078 or email us at firstname.lastname@example.org and we’ll be in touch.