Magento Announces Partnership With Adobe

Something big happened in Dallas Texas on the 26th September 2016.  For lo and behold, it was the day that world leading digital commerce innovation Magento announced a new partnership with Adobe. This marriage of two mega brands means that they can now jointly enable merchants to design and deliver a consistent, transformative customer experience across all of their online commerce channels.

By combining the powerful content and customisation capabilities of Adobe Experience Manager and the flexibility of Magento Digital Commerce suit, a new dawn of eCommerce solutions is upon us.

CEO of Magento, Mark Lavelle, said of the partnership “Today’s consumers are far more demanding of the brands and merchants they buy from, and it is imperative for merchants to not just compete, but lead, on customer experience. With this joint solution, merchants now have limitless flexibility and powerful personalisation tools to better differentiate themselves from competitors”.

To ensure this marriage works out well, Magento and Adobe have developed a prebuilt integration framework allowing Adobe Experience Manager, Adobe Analytics and Adobe Target to transmit data to and from Magento Digital Commerce and Commerce Order Management. This in turn, delivers the solution to merchants worldwide.

Those clever folks at both Adobe and Magento have also trained and enabled an initial set of implementation partners that include Accenture, Arvato, CGI, EPAM, Infield Digital, MRM McCann/Optaros, Perficient, Razorfish, Salmon, Sapient and WebQem.

Leading brewer Anheuser-Busch will serve as their initial customer.  Their VP of Solutions and Procurement, Fued Sadala said “We are looking forward to leveraging the Adobe and Magento integration to improve the eCommerce capabilities for our Merchandise stores. This innovative approach will allow the consumer to shop within the experience and for us to see a more holistic view of the consumer journey,” He continued, “Our partners at MRM//McCann were invaluable in our seamless transition to Magento 2.0.”

What does the partnership mean?

This partnership will provide unique opportunities for B2C and B2B merchants, including:

  • Unified Shopping Experiences: Allowing transactions anywhere, anytime with integrated fulfilment and customer engagement to the store.
  • Greater Personalisation: Enhancing the customers journey with rich, personalised experiences among channels (web, mobile, retail store) in a single, cost-effective, scalable platform.
  • Unparalleled Innovation and Business Agility: Providing sales and marketing teams with real-time personalisation, insights and analytics while simultaneously testing game-changing innovations to stay ahead of consumer demand.
  • Common Architecture: Single tenancy control will give customers the freedom to create highly differentiated digital brand experiences.

“Adobe and Magento are creating a powerful platform to contextually engage shoppers and deliver the best possible shopping experience across all touch points,” said Aseem Chandra, Vice President, Adobe Experience Manager and Adobe Target. “We are making it possible for the promise of compelling, personalised shopping experiences to become a reality.”

Bringing together these two industry giants, will provide a powerful new solution for both merchants and consumers the world over. Bring on the behemoths of style and online shopping solutions!

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