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Magento now the most widely used Ecommerce Platform
Last month Magento announced that it is now the most widely used Ecommerce platform across Europe, with 53 of the websites published in the 2016 Internet Retailer Europe top 500 list using the software.
Some of the most well-known Ecommerce businesses than run on Magento include Dyson, Poundland, Charlotte Tilbury, Missguided, Mothercare and Kurt Geiger.
Magento is supported by an extensive global network of technology partners, with over $50B in gross merchandise volume transacted on the platform annually, increased numbers of online retailers are now building their websites on the system.
The release of Magento 2 is thought to have contributed to the high volumes of medium to large sized businesses relying on the Ecommerce system, along with the revamped Magento Marketplace where users can download and install vital extensions onto their Ecommerce websites.
In the first seven months after its release Magento 2 was downloaded 350,000 times and is now currently running on 2,400 websites worldwide. Along with the release of Magento 2, the Magento Enterprise Cloud Edition and Magento Order Management were also released.
Both of these updates are thought to have caused the rise in the number of Magento websites, giving users of the Ecommerce platform a wider range of options and management systems to run their websites.
Mark Lavelle, CEO of Magento Commerce, said of the announcement:
“Our European customers are out-innovating their competitors in mobile, unique shopping experiences, and new digital commerce business models. Merchants exploit Magento’s legendary flexibility as well as the ease of integration with systems like SAP to deliver exceptional commerce solutions.”
Magento is a leader in digital commerce innovation for online retailers, allowing them to capitalise on a huge range of features, one of the main benefits of the Magento system is the vast community and range of support that is available.
The announcement from Magento Commerce also revealed that 31% of mid to large companies use the Magento software and the system also powers over 25% of all Ecommerce websites in the Alexa top 1 million list.
June also saw the fifth annual Magento Live UK event held on 20-21st at the Park Plaza Westminster Bridge where talks took place from the community’s leaders and experts. Over 800 Magento specialists attended the event and spoke about the new updates and how they can be used to benefit all websites running the software.
Magento vs WooCommerce
Even though Magento is one of the most widely used Ecommerce systems across Europe there are some cases in which WooCommerce may be a better option for your business.
For small Ecommerce websites with a low amount of products, traffic and transactions taking place Magento may be an overly complex system, with too many different features. In these cases, the WooCommerce system may be a more suited platform to use as it is slightly more simple, although still as flexible and versatile for those looking to customise their store to suit their exact needs.
With new updates and versions of Magento becoming readily available to Ecommerce store owners it is no surprise than many websites are now running the system. The Ecommerce platform is ideal for businesses of all sizes, from small Ecommerce shops, thorough to huge online retailers generating thousands of orders each day Magento provides solutions for all business types.
If you are looking for Magento development services our team provide a whole range of Magento solutions including fixing existing websites and developing new builds.
For more information of the Magento services that Codeias offer contact us by calling 01257 758078.