5 Agency Marketing Tips Post Covid

5 Agency Marketing Tips Post Covid

The impact of COVID-19 will be felt for years to come. We are now living in a world of social distancing, but more people are getting vaccinated and we have to adapt to the new normal.  As the world opens back up, digital marketers must start planning for post-COVID business operations.

Whether you run a small, mid-sized, or large digital marketing agency, you must take steps now to prepare for future uncertainties. We explore some of the ways agencies can utilise the tools at their disposal.


Update Marketing Inventory

This is a great time to prepare your marketing assets by updating your inventory. Whether you use print, videos, photos, digital ads, email campaigns, blog posts, infographics, or signage, this is the best time to do it.

Determine which pieces are most effective and can be repurposed for different channels. Analyse your messaging and change it to deliver your brand voice in an appealing and inspiring way that helps you connect with your target audience.


Focus On Your Clients

Now more than ever is the time to focus your energy on your existing clients. Businesses across the globe have been affected by the pandemic. As you chase new clients, consider tailoring the services you already have to suit your clients.

Whether it is issuing refunds for prepaid and auto-pay memberships or discounts and subsidized rates. Clients will remember brands that supported them during the pandemic. The short-term impact may reduce your profits but post-COVID, the revenue will definitely come back.

Businesses that are not able to purchase your services can also reward you with brand loyalty, more traffic, increased brand awareness, and even referrals for future prospects.


Enhance Digital Marketing

Digital marketing has been invaluable before and during the pandemic. Post-COVID, it will continue to be a powerful marketing tool and possibly evolve as people spend more time working from home.

The pandemic has proven to the world that we can work remotely. More businesses are moving their operations online and as a digital marketing agency positioning yourself in this space is the best choice you can make.


Invest in Social Media Ads

People are spending more time on social media. Investing in social media ads including Instagram, Facebook, Snapchat, and TikTok keeps your brand visible and increases engagement.

Social media ads also help you showcase changes you have made to your agency during the pandemic. Facebook even gives you granular audience targeting capability so you can reach your target clients through their business niches.


Exclusive Offers and Discounts

As the world opens back up, offering your clients exclusive offers and discounts is a sure way to get them interested in your services. Use social media, digital marketing, email campaigns and other platforms to advertise these offers.

Exclusive discounts and offers help bring in more clients and pique the interest of old customers. Consider offering exclusive discounts for older clients who cancelled their subscriptions.


Survive and Thrive Post-COVID

Agencies need to take a proactive approach to life post-COVID. Prepare your agency to survive and thrive with these few tips. You can also contact us on 01257 758 078 or email us at enquiries@codeias.com to talk to us about more marketing strategies that are suited for your agency.