5 tips for increasing website speed – WordPress

With the average website user leaving a website if it hasn’t loaded after 2 seconds, loading speeds are as important now as they have ever been. Failure to optimise your client’s websites could lead to them loosing potential business, which is bound to negatively impact on your relationship.

Are you struggling to decrease the loading time of your client’s WordPress websites? We have rounded up our top 5 simple tricks to increasing website speed to help you decrease loading times and keep your clients happy.

  1. Minimise HTTPS requests

With each asset on page comes a HTTPS request, which can considerably increase page loading times for users. By simply deleting unnecessary images and files across the site you can reduce the number of HTTPS requests sent.

Other key ways to do this include combining CSS and JavaScript Files, which means that only one server request is sent to your visitor’s browsers. Limiting external images is also a great way of reducing HTTPS requests, one of the most common reasons external images occur on WordPress websites is due to the commenting tool Gravatar that automatically pulls in photos from each user’s bio. Utilising a commenting tool or switching off comments will prevent this from happening.

Many of the following points also link closely with reducing HTTPS requests as this is such as big factor in loading speeds.

  1. Reduce re-directs

A redirect creates an additional HTTPs request, so it is essential that the number of redirects across your client’s websites are minimal. Be mindful when creating re-directs, never use them if they are avoidable and be sure to create a proper URL structure when creating your URLs as this can also impact on loading speeds.

  1. Reduce the number of plugins you use

We have spoken many times about the huge benefits of plugins, especially within website security however if you have too many unnecessary plugins installed on your website this can also affect loading times. It is advisable to regularly review the plugins that you have installed and if they are irrelevant simply uninstall them to improve loading times.

  1. Optimise images

This is a basic essential for any website, to keep the image quality but decrease loading times be sure to compress all the images that you upload to your website. We have experienced one heavy image create a huge loading speed issue, so this is one to roll out across all your client’s websites!

  1. Enable browser caching

The first time you visit a website, key elements will be stored on your hard drive through cache to improve your experience next time you visit that website. Rather than reloading the website, browser caching automatically loads the stored elements and therefore loading speeds are significantly decreased.

Do you require assistance with increasing website speed?

If you require assistance on increasing website speed our professional team of website developers can help.

As experts within WordPress and Magento development we have assisted many of our clients with improving user experience across their website. For more information on the services we offer contact our team on 01257 758078 or email us at enquiries@codeias.co.uk.