Dark Mode Design: What’s It All About?

When it comes to web development, one of the top trends you can expect to see over the next year or so is dark mode design, where light text is displayed on a black background instead of the traditional black text on white.

Because it’s growing in popularity among web users, it’s only going to become more important for brands and businesses to offer their customers a Night Mode option for when they’re on their sites or using their apps.

Purely from an aesthetic point of view, part of the attraction of dark websites is that they look elegant in their unconventionality, a very stylish and still relatively unusual look that can really make sites stand out in very crowded marketplaces.

It’s also an excellent design choice for any sites or apps that are image and video heavy, as darker backgrounds really make these stand out, with colours popping here, there and everywhere… so if your clients have very visual sites, dark web design could be the perfect choice.

Of course, colours and visuals also stand out well on white backgrounds, so you don’t need to worry that your dark mode design won’t work if you do want users to be able switch between the two different functionalities.

However, aesthetics aren’t the only reason why dark design is proving so very popular right now – user experience is also a huge factor in this, as well. Heavy scrolling on a daily basis can, of course, take its toll on the eyes and computer vision syndrome can become problematic, caused by prolonged use of tablets, smartphones, tablets and computers.

People are becoming increasingly mindful of how much screen time they’re getting and what this means for their health and, in line with this, they’re now keen to be able to switch between dark and light user interfaces, depending on how they’re feeling at that moment or what time of day they’re using their devices.

It’s also worth remembering that user experience is a big ranking factor for search engines these days, so anything your clients can do that will help support this will likely have a big impact on rankings, if SEO campaigns are currently ongoing.

In any case, there’s certainly no need to worry that dark mode design will have any negative impact on where you sit in search, as dark mode isn’t a ranking factor… although, if it does continue to grow in popularity, it’s possible that Google will give it greater priority in future, so this is worth bearing in mind and keeping an eye on as time goes on.

So, all that being said, where do you begin with dark mode design?

First of all, make sure that the saturation of the colours on your site is appropriate for the darker background. While saturated colours work really well on white backgrounds, they can be hard to read on black – so change the saturation until you’re satisfied that readability isn’t affected.

You also need to make sure you focus on the contrast of your colours, so that text is easy to read and the visuals on your site aren’t uncomfortable to look at.

And dark mode also works really well with a more minimalist approach to the overall design of a site, so reducing clutter wherever possible will help make this kind of aesthetic far more successful.


Are you looking to outsource website development right now? Get in touch with the Codeias team today to see what we can achieve together.