Website development and search engine optimisation go together

Search engine optimisation is a highly sought-after service, with more business owners becoming aware of the steps they need to take to become successful within the online community.

As a highly popular service we are now often asked as web developers whether SEO plays a part in what we do or if it is only a service that can be begun once a website has its core build in place.

Search engine optimisation is not something that only begins once your client’s website has been moved to live, SEO starts from the design stage of your project and needs to be implemented throughout the development process.

SEO starts at the design stage

Our design team are able to create extremely user-friendly websites that drive conversion rates, created with SEO in mind.

During the design stage we understand the importance of including areas of text of SEO purposes and implementing call-to-action areas so users are driven to sign up for your client’s services – both essential tasks that need to be considered for search engine optimisation.

Other things that need to be considered are the URL structure and the responsive version of the website, which are also things that our team feel are important to secure at design stage.

Search engine optimisation and development

Having a seamlessly coded website is essential for the user’s experience, allowing them to browse through the website with ease without facing any glitches or development problems that may affect their user journey.

Something that isn’t considered by many development teams is the need for SEO friendly websites.

By implementing an SEO friendly structure on the website, having all of the appropriate information added and available to change easily (such as meta data, h1 and h2 tags, URL structure and page content) makes a newly developed website truly SEO friendly.

At Codeias we understand the importance of this, we have worked with many agencies who are creating a website for the client with SEO in mind and therefore need a strong platform to work from.

We have also seen the other side of the spectrum where poor development and coding has meant that a website is unable to rank on search engines and as a result the entire website has needed to be re-coded to fix the issues.

Due to the constantly changing world of SEO and web development our team are constantly kept up to date with the latest requirements and therefore all of the websites that we create are extremely SEO friendly and exceed the expectations laid out in coding standards.

Our team also specialise in WordPress development, a content management system that Google have openly stated they favour and can help to boost the search engine rankings of a website.

If you would like some more information about how we can help your digital agency to create beautiful and SEO friendly websites for your clients, contact our team on 01257 758078.