What To Look For In Social Media Plugins

Businesses rely on social media these days for their digital marketing strategy, allowing them to reach audiences all over the world and encourage people to visit their website. However, managing and monitoring social media content can be time-consuming, which is why using a plugin can help. Find out what to look for from this tool by reading on.

 

What is a social media plugin?

This technology enables you to upload posts across different networks simultaneously, which means saving a considerable amount of time repeating the same content on various channels.

It will also allow companies to schedule posts and automatically complete tasks, removing the onus from an employee to do this at specific times of the day or over the weekend.

Which social media plugin you opt for will depend on your type of business, size of budget, technical expertise of staff, and the requirements for social media presence and brand awareness.

 

Engaging functions

One of the most important features to have on a social media plugin is sharing functions. Encourage visitors to ‘like’ posts or ‘share’ on social media by having easy-to-use buttons or icons next to the text.

The website should, therefore, be linked with all relevant social media sites, so that Instagram photos and stories automatically upload on to the WordPress site, posts can be ‘shared’ on Facebook or Twitter, or video content can be added to YouTube and vice versa.

By bringing in traffic from social networking sites or making it easier for visitors to engage on the website itself, this allows businesses to combine their social media functions and their permanent online presence simultaneously and seamlessly.

 

Analytics

It is also worthwhile having a tool that can determine how useful these functions are by collecting data and providing analytical assessment of it.

For instance, some social media plugins track the popularity of posts based on how many times they are clicked on or ‘shared’. Google Analytics can be used with some technology, allowing companies to track their social share data and work out what content was most engaging and why.

 

Easy-to-use

The right tool for the business will be dependent on the level of experience of employees. For those who do not have much knowledge or history developing websites it is worth opting for a social media plugin that is easy to use and functions automatically for the most part. This includes allowing the technology to choose which posts to exclude from social media feeds; displaying its choice of Tweets; and adding tags to the content itself.

However, businesses that have dedicated web teams might want to have more control over their social media interaction, the design of their webpage, such as where they put their social networking icons, and uploading posts at time intervals they decide on.

To decide what the best social media plugin would be for you, get in touch with a WordPress white label agency today who can advise you depending on the size and needs of your business.