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Why White Label Web Development Can Boost Your SEO
If you are running an e-commerce firm, you will know how important your visibility is online. Among the most effective ways of ensuring your message gets out there and you start to connect with your prospective customer base is through content marketing.
Of course, lots of your rivals will be doing likewise, which means the chances of the piece of content someone interested in a subject relevant to your goods and services hitting on being yours would be pretty low, were it not for search engine optimisation (SEO).
Anyone with even a basic knowledge of SEO will be aware that this is the art of ensuring your content is ranked so highly it hits the first age of the results on a search engine when someone does a keyword search, making it the most likely to get read.
As well as using the right keywords in the correct way, there are many other elements of your content that need to be right, such as relevance, high quality images, authority (which builds up over time – even the best content takes at least six months to hit page one) and readability.
However, all that finely-tuned content production could be let down if your overall SEO is undermined by other aspects that feed into your overall rating. In particular, there is the not-so-small matter of technical SEO, which is where white label web development services could be vital.
If you have a white label web developer taking control of making sure your site architecture is in tip-top shape, you can ensure the technical SEO is also taken care of.
Examples of problems with technical SEO include the following:
- Slow page load-up times
- Duplicate content
- A website that isn’t mobile-friendly
- Backlinks that don’t work
- A disorganised site structure
- Coding with low security
- Orphan pages (pages on your site with no internal links to them)
Avoiding all of these helps bolster your SEO, not least by making it easier for search engine crawlers and bots to find pages and content.
As an example of how these factors impact on SEO, a slow load-up time on a page will prompt impatient readers to navigate away, thus bumping up your bounce rate, a factor that will negatively impact your SEO. In another instance, not being mobile friendly means that the majority of site visits could come from people who will find they cannot easily access your site or navigate about it.
This list is not exhaustive, but all these are examples of issues that can be avoided by good web design. If you don’t have the in-house expertise to undertake it, you need to bring in someone from outside, which makes a white label approach an attractive option.
In addition, it is important to note that search engines do change their algorithms over time, which means you need to keep adjusting to keep your SEO in great shape.
While some of that will pertain to aspects of the content you produce, such as certain keywords becoming more prominent, technical SEO will also be a factor, so you will continue to need web developers who will stay on top of this crucial issue.