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WordPress Database Optimisation Tips 2020
Most business website owners understand the importance of speed and efficiency. 52% of online buyers state that quick loading time is a key factor to their site loyalty. Even more users are drawn to visual sites however, media-heavy websites tend to be sluggish. Add high traffic to media-heavy sites, and the result is multiple negative user experiences.
WordPress is no doubt the best platform for business sites. However, keeping it fast takes more than a few tweaks every now and then. We explore the various options available to keep WordPress business sites at peak performance in terms of loading times and handling high traffic.
Have a Reliable Web hosting Provider
This is a key factor for WordPress database optimisation. A shared host that offers speed and support may be easy on the pocket, but will ultimately be detrimental to a website’s performance.
If the website is likely to have high traffic, cloud hosting has proven superior in every aspect including simplicity, speed, and security.
Choose a Lightweight WordPress Theme
There are thousands of WordPress Themes available and more coming up every other day. A minimalistic theme is often fast loading with the added advantage of a sleek, pleasant aesthetic. We recommend themes based on optimised frameworks such as Genesis, Thesis, or Bootstrap.
While they add functionality to a business site, poor plugin performance, outdated plugins, and surplus plugins can all significantly affect the website’s speed. More plugins equal more weight and ultimately, slower speeds. However, reducing the number of plugins alone is not enough to increase the website’s speed.
We recommend using plugins from reputable developers and deleting any unused plugins. Ensure each plugin added to the site increases value. Employing the use of tools like Pingdom also makes it easier to find out which plugins are slowing down the site.
Use a Caching Plugin
After getting rid of all the plugins which were slowing down the website, a quick way to optimise a WordPress database is using a caching plugin. This is a critical fix for most business websites. A caching plugin stores pages of previously generated pages making retrieval super fast when necessary.
Smart Caching plugins also refresh cached pages to ensure they produce an updated copy.
As we stated earlier on in this article, media-heavy websites tend to be slow. Images and media take up space which increases page size and slows down loading time. Ensuring all images are in the appropriate size and format is one of the quickest ways to optimise a website.
Install WordPress Speed Plugins
A WordPress database can often carry lots of content including posts in progress, pages, revisions, and more. More themes and plugins means more data and settings tracking is happening on the database.
Installing a speed plugin removes unnecessary items and optimises the data left behind. Speed plugins also help free up space on the WordPress database occupied by unapproved comments, and stale data.
Codeias can help your clients’ business websites remain at peak performance with a variety of optimisation options. Get in touch with us on 01257 758078 or email us at firstname.lastname@example.org for further inquiries.