Shopify Vs WooCommerce – Which is Best?

With so many ecommerce platforms available for use, before starting any online business, it’s important to understand what each one offers and which one is best for your business.

That’s why we’ve decided to compare two of the most popular – Shopify and WooCommerce. Both platforms are brilliant to use for people with virtually no design or development experience and can provide businesses of any size with a functioning e commerce website.

However, some people have trouble deciding which one of the two is going to provide them with what they’re looking for.

So, when it comes to Shopify vs WooCommerce, which one is best?

Shopify vs WooCommerce- What are they?

Shopify is an e commerce platform that enables people with little to no web development experience to create and run their own online store.

WooCommerce is a free e commerce plugin that’s available to install and use on any WordPress website. The WooCommerce plugin, like Shopify, allows businesses to sell products online easily.

How are they similar?

Shopify and WooCommerce are extremely similar and offer some of the same services. Both Shopify and WooCommerce are simple to navigate and provide a user-friendly experience and both physical and digital products can be sold on them.

Furthermore, both platforms also offer regular reports on sales and overall store activity and have good integration of a variety of payment methods.

However, although WooCommerce and Shopify share a few similarities, they also have some differences.

What are their differences?

WooCommerce provides WordPress websites with basic e commerce functionality, free of charge, however, extensions and premium plugins can be installed and used to further improve performance.

As Shopify is an independent e commerce platform, unlike WooCommerce, it is subscription based therefore a monthly fee has to be paid to keep the Shopify website up and running.

One of the other major differences between Shopify and WooCommerce is the design element of each website.

Shopify has over 50 themes available that can be used to provide the website with a professional and unique look, however, only very few of them are free. Although minor modifications can be made, such as colour changes, websites created using Shopify have been known to look extremely similar.

WooCommerce, on the other hand, has thousands of website themes available for use that have been created by WordPress themselves and by developers that have sold their themes to them.

Furthermore, custom themes can also be created preventing your website looking like any other, however, website development knowledge is needed to do this.

Shopify vs WooCommerce – WooCommerce is our winner

One of the main reasons that we favour WooCommerce over Shopify is that it can help boost search engine rankings.

WooCommerce is only available to use with WordPress and Google has previously stated that they prefer WordPress over any other content management system.

WordPress gives users the opportunity to create permalinks and URL structures that are search friendly. This means that when Google crawls through websites to determine how to rank them, it reads the permalink of a webpage to understand the content that is featured on it.

If a URL is structured correctly, something that is easy to do when uploading content to a WordPress website, Google finds it simpler to read and ranks it higher in its search results.

In addition, because WordPress now powers 27% of the internet, search engines, such as Google, have become familiar with it. Due to this, Google can crawl through the content on a WordPress website with ease.

Finally, each time new content is added to a WordPress website, such as new products being uploaded, WordPress notifies Google. Google values new content and deems it to be relevant and up to date. This means that it will rank the website higher in its search results.

We also believe that WooCommerce is best for e commerce websites as it’s simple to navigate and the websites created can be tailored specifically to the needs of any business.

Give us a call

If you are searching for a dedicated and professional team to build your dream WordPress website, give us a call today.

We have a skilled team of developers that are vastly experienced in using WordPress and will create a fantastic, user friendly and modern website.

Whether you’re after a simple brochure site or an advanced e commerce website, we can help.

Email us at or phone a member of our friendly team on 01257 758 078.